So I see a lot of people who work in good jobs, have good incomes and are 'successful' by most outward measures.
However, if you really take a look into people's financial lives (I have), there are just too many people who have made costly mistakes with their money, have not made the moves that would secure their financial futures and are pretty clueless about how dangerously on the edge they're living.
This problem, by the way, is even worse for higher income earners because their high income gives them the confidence to get into way too much debt, and they think the good income is going to last forever so they don't save and invest as much as required.
In my opinion, a lot of people want to learn personal finance and money management but: (1) don't know where to start, (2) are overwhelmed with choice, (3) are distrustful of traditional sources or (4) it is just one of those things that people endlessly put off for the future
This is where I want to come in - I want to approach companies (both big and small) and tell them to let me come in and take a couple of educational sessions for their employees on personal finance and money management.
I see a lot of companies doing 'extracurricular' things for their employees: meditation and yoga session, health seminars, de-stressing sessions, etc. I want to sell my financial coaching service as one of these 'employee wellness' activities.
My reasoning is - employees will benefit a lot from an unbiased coaching session (I'll make it clear that I'm not putting out any specific investment advice and I don't represent any brokerage or investment company).
What do you guys think? Is my idea capable of scaling up? Is it economically feasible? If you were a business owner and I pitched you the idea of me coming in for a couple of sessions with your employees, would you engage me?
Edit: Thanks for the contribution, guys. I'll reply to each comment, but I think some of the commentators are misunderstanding me:
I don't intend to, at least for now, to be a financial planner for an individual. My business is going to be about addressing audiences and groups, and educating them on the principles of personal finance & money management. More like education, less about personalized management of any one person's money. This business is about educating the masses about personal finance so that everybody can live better and get more out of their money by making the right decisions and choices.