I have a three year old business that is chugging along well. We have a word mark trademark for the brand name, but it is on the Supp register (I and one attorney still believe it is a suggestive double entendre, but 3 other lawyers and the examiner disagreed so we are waiting out the 5 years to reapply for the 2A principal mark).
That said, we are big Amazon sellers (manufacturing/DTC) with over $1MM on Amazon so rushing to trademark the logo has our eye for opening up the door to Amazon's brand registry. Questions:
Aside from Brand Registry, does adding a logo mark really do much in the early stages if you already have a word mark?
Can a simple logo be trademarked successfully and more easily without an attorney? (especially if we plan to change it in 2-3 years)?