I’m back here today to answer all your questions. As long as you leave a question or send a DM today, I will answer it.
Here’s what I can help you with:
- Tearing down your website to improve UX and increase conversions, for free
- Running an agency and dealing with its ups and downs
- Building a creative team and communicating with designers/developers
- Anything user experience design and conversion rate optimization
- How to craft a brand that goes viral and that clearly communicates your vision
- How to sell 6-figure websites and make clients throw 2-6x their stated budgets at you
- Digital nomading and traveling with your dog (shout out to my Zulu)
- Building a SaaS on the side and dealing with investors
- Processes & systems (mostly creative ones, I’m shit at operations)
I started my business straight out of college 17 years ago. I was freelancing doing graphic design, production work, illustration, video editing, you name it - I did it. Eventually, I found my place with building brands and websites that get real business results.
For the last 7 years I have been running some version of what is Zeda Labs today. An agency focused on helping 7-figure online businesses scale by making websites that make people say, “Shut up and take my money!”
We dive into businesses to research, audit, and rip them to shreds so we can find gaps and opportunities. Then we create a strategy based on what we learn and where the business needs to go, and we execute on that vision.
We do literally everything:
- business strategy
We go deep into businesses that think they reached their full potential but want more, and we transform them. Like we did for 16 Personalities (helping them get from 5 to 300 million tests taken), Live Lingua, and Video Husky.
The way we managed our work at the agency was to sell one big 8-month project at a time, with smaller audits here and there. Our bandwidth was completely saturated and I couldn’t spend time on personal projects.
That is how I paid for my team. I used the rest of the time they had, to work on my little pet project, Conversion Crimes.
Usability testing was one of our secret weapons at Zeda Labs, but as an agency and with SME clients, existing solutions didn’t fit our needs. The idea for Conversion Crimes was born to kill the useless busywork with usability testing and be so easy anybody could do it.
Zeda Labs ran at a small profit or a minor loss each year. So don’t ask me about profitability. It was shit.
It was really stupid to have all my eggs in one basket, but my goal was not to be super profitable, it was to use the agency to build Conversion Crimes. A product that is mine. As long as we performed, our contracts were safe.
Since clients were paying the bills, their work always got priority and Conversion Crimes was pushed to the side. It was picked up and put down more times than I care to count.
This constant and inefficient juggling between projects was frustrating.
It left me wondering what we could have done with more time, if only we could have focused on Conversion Crimes.
There were so many false starts and stumbles (i.e. our developer disappearing 2 weeks before our beta launch in 2018 - not fun) But no matter what, I always pushed forward. Brick by Brick.
When quarantine happened, my life did not change much besides the fear and emotional panic at the beginning and not being able to go places. I’ll have travelled around the world, working online, and living out of my suitcase for 10 years this December. I’m used to working in my apartment alone - it was not a big shift.
However, I felt a sort of energy around all of it that made me rethink my priorities. Kind of like there are no rules anymore. And no better time than now.
Deep down going all-in on Conversion Crimes was my strongest desire and I knew it was the desire of my team too - they were also frustrated.
So no matter what it took, I decided to jump and I began winding down the agency without really having a plan, just a vision.
And a blind faith that I could make it all work out.
During this time I was also introduced to a person who challenged me to really think bigger and taught me that there are opportunities available to me, if I simply look.
I realized that what got me here wouldn’t get me there.
So the team and I crunched our 3 month timeline into 2.5 weeks to get to Minimal Marketable Product (MMP). I can’t even believe we did it. It was a fuck-ton of work, 18-hour days, and non-stop of being, ‘on.’
We wrote, designed, and built a new website plus launched a huge feature update to get us prepared for a launch on Product Hunt - on top of fundraising which is a full-time job in itself.
With a remote team in Asia, Europe, and the Americas. I barely slept. I had to be there when they woke up to give instructions, slept while some worked, and ended their day with them in my morning. I worked from 7AM to 3AM with maybe an hour break most days.
Totally not healthy. Or sustainable.
But we did it because when opportunities come your way, you seize them. We needed to launch in order to have a chance - so we did what it took no matter the cost.
We launched on Product Hunt last week to get #1 for the day. I was pretty stoked on that.
Once I got a taste of working on Conversion Crimes full-time, there was no going back. I decided to just fuck it and shut down the agency by publicly announcing it to my lead flow.
That was really dumb.
My advisor tried to convince me not to do it for weeks because it’s a safety net and a strategic asset for fundraising. 😬
I had to. It’s who I am. And that may be the very action that makes dreams come true. I’ll find out soon enough.
It was time to put my energy into my thing. And when I really thought about it, the worst case scenario really wasn’t that bad. I had tested the product at every stage, I knew I could make money with it and we already had customers.
When you let the universe know what you don’t want I believe it conspires to give you what you do want.
In my experience, it’s always arrived, not always in the way I expected, but better.
So it feels good to be finally working on something I really believe in and have complete control over for myself and the team rather than it being owned by a client.
And I think that’s something to celebrate. Yeah?
From agency to product.
Ask me Anything. I’m here to help and give massive value!
As always, I’ll prioritize public questions, but I’ll also answer DMs if you prefer privacy.
If your question is posted by the end of today, I’ll answer it. We also need sleep, so just give me time to answer. As you can see by my previous AMA’s I always answer.