Advice for approaching large brands for partnerships

by NotoriouslyNabokov. Posted on Sep 10, 2020    1    3

I'm currently in the conceptualising phase of a startup idea I have, and rather than bringing my own unique product to market (which is a very complicated and expensive step at this point), I am toying with the idea of testing my platform and idea using similar products that have already been brought to market by other retailers. However, being in such an early stage of the process, I can't quite wrap my head around how I can realistically approach a big player in the industry without having anything tangible to offer them. I can't reasonably predict how many orders I can bring them, and need quite a wide variety of their product designs. Furthermore, I want to curate a collection from multiple brands. Basically, I will be setting myself up initially as an e-commerce retailer, before eventually (hopefully) producing my own products.

Does anyone have any experience doing this? What should I have accomplished before I approach these brands?


genuinelywhatever 1

Just. Ask. Questions. Larger companies want partnerships, and I’ve had a lot of luck just asking what the people I want to work with want to see.

johnrogenald 1

I am thinking of doing this via email.

Any advice would be appreciated.

  NotoriouslyNabokov 2

Yeah, I feel like this is good advice overall. Asking for stuff is super important in building a business. I suppose my lack of comfort in doing it comes from my inexperience. "Imposter syndrome" comes to mind.