Store is a produce market (fruits and veggies), on a busy street, low income area, average customer is 50+years old.
The traffic that I get is mostly people seeing it from the street. Store is highly visible but no problem there. I want to target people that don't "happen to drive by". Will fb advertising work for this age group? Should i send flyers, and don't people just throw spam mail away these days? Send flyers with coupons? Create a rewards type of thing with a card and stamping it to get x% off on the 5th visit? Any ideas?