First, I read over the rules and this seems like it is within guidelines. If not, my apologies.
I run a small business with two employees. We work primarily with content creation. We created a Facebook community page to foster a sense of community while also having an easy way to moniter trends and understand what our customer base wanted to see. We were expecting a couple hundred members. Instead, we have gotten thousands over the last few months. The problem is that most of these people have no interest, or knowledge, in the company or our content at all, despite the brand name and logo being glaringly apparent. Many people use it for self promotion or for promoting direct competitors. Lately, we've been noticing a bit of bullying and its clear that this group has gotten out of hand and does nothing to drive sales. Because its a net loss to our company, we're convinced it has to go. But, I'm unsure of how to get rid of this group without damaging our brand. Yet.....keeping it open indirectly damages the brand as well. Its cyclical.
Anyways, if anyone has any advice it would be greatly appreciated. The business is doing well but this could turn into a huge fire if left unattended.