I'm a PPC specialist and it has become a trend for more and more companies to look for that "cheap" $300 a month digital marketing strategy but demand to have the "agency experience" ( preferably North America) and highest ROAS. Invest a $1 make a $1mil, right?
So for all business owners out there that have the same idea let me break this down for you so you would understand what a marketer can get out of your $300/month if they would give you the agency experience.
Monthly budget of $300 and hours required for each task on average
- auditing existing account and identifying issues - 20h
- strategy proposal per channel ( KPIs, goals, market analysis) - 30h
- media planing & budget management - 10h
- campaign creation and setup per PPC channel ( structure, ad copy, ad extensions, keywords etc) - 50h
- conversion tracking review/setup - 15h
- reporting/data analysis - 15h
- client meetings/communication - 40h
- ongoing optimizations - 10h
- reporting - 5h
- client meetings/communication - 10h
Now let's do some math!
Setting up a paid advertising marketing strategy would come to about 180 hours on average per project. That would come up to about $1.6/h salary for you freelancer/agency.
Don't forget that they need to pay taxes out of that hourly rate and benefits so let's say it comes up to $1/h.
After the initial setup has been done, now they need to take care of your "baby". They need to make sure everything runs properly, they need to report on the performance and constantly find ways to optimize the account so that it can make more money for you.
Let's say it takes about 25h/month to do all this and that's if you are a nice client and you don't want the impossible and call your marketer at night because you have an idea. They're still making less than $12/h which is under the minimum wage in most places in North America.
Also, most digital marketers have at least an undergrad degree, several marketing certifications and years of experience.
So please remember this whenever you ask a marketing professional to make you a profit on a buck.
P.S. I haven't written this in anger or to be disrespectful towards entrepreneurs, but simply to show the situation from my perspective.