Creating a digital marketing agency, any last-minute pieces of advice I should know?

by Hockeylockerpock. Posted on Sep 11, 2020    2    14

A little backstory, I work for a startup company. It has been just over a year here and my boss also operates a digital marketing agency where I also work, so I work for both the startup and my boss's longstanding marketing agency.

Seeing the money come in I was interested, and with me only getting a small percentage with my boss barely helping, I realize I can do this on the side for myself and collect 100% of the money instead of my measly commission.

But I cannot mention it to my boss, since he helped me get to where I am now and how I would be direct competition, so I cannot really ask him for advice but I do get tidbits every now and then.

I am at the point where I am finalizing my website, My services will include SEO, ad management, content creation, website development, email marketing, and other very closely related topics I am skilled in.

I am ensuring all functionality is correct and blog content is currently being planned so I can rank with Google Organic.

Once I have articles ready and confirm functionality, I will be launching. Is there anything I need to know?

I will note, I believe I want to meet with a business professional, lawyer, and accountant to sort everything out before I get into a big mess, unsure if I really need to though. I am unsure of how I will accept payment legally, I cannot use PayPal for these transactions and I also will need to figure out the licenses I need for creating this business in my state (NY). That's what's on my mind so far, anything else I should look into?



Porrster 1

If you're working for a marketing agency at the same time as you run your own, you may be opening yourself up for a conflict of interest. If your boss finds out that you are doing this, he could even sue you (not a legal expert, but this seems quite possible).

If you're going to do this for real, you should probably leave your job and pursue the agency full time. Its much better to be transparent than to try and sneak around with this other business.

Besides, its hard to get anything done when you're working on two things at once anyway.

  Hockeylockerpock 1

I thought of this a lot. The only reason I do not think it will be an issue is because of how close we are, I have had other opportunities to start something from my boss but passed it up. Also, my boss is super niche, I am going to avoid his niche. I am prepared to possibly leave my one job if things do take off. Thanks!

caveless_batman 1

Was going to write this. Additionally, there are few things.

  1. Ask yourself, why would someone go to your startup and not to an established one? Not criticizing but often most of the startups in digital marketplace don't have any case studies to show off. It's one thing to know how to do something and think i can do it myself. But in reality, you'll be looking at 5 people contacting you but 1 of them will be interested and out of 10, you'll get an order unless you already have bunch of clients lined up.

  2. You can accept payment through Stripe or any other integration. You can incorporate a company and operate as you wish. What I mean is you'd need a payment processor like Stripe (most popular in the US) if you wish to offer credit card transactions in addition to PCI compliance SSL.

  3. That said, as previous commenter said, he can legally sue you given he can simply argue that you were taking clients away from the company. Either you've got to work in only your company or no. You can't work in both companies that are in the same field unless you're dealing with a parent company with subsidiaries or sister companies.

    Also, you might not be realizing how difficult it is to get clients in the industry. If you are opening up a company like this, you're looking at tons of costs in ads (you won't get anywhere with blog posts unless you already have a high authority blog).

    If I were you, I'd first decide what makes your service different. As in, a lot of established companies like coalitiontechnologies can charge $90/hr because of reliable results + good customer support. When you start out without having a strong portfolio, you'll ultimately be forced to reduce your pricing which will ultimately hurt your business in the long run.
JustMarketingTTV 1

The most important thing to have is your own built out sales/marketing funnel. Figure your ideal customer and how you are going to approach them, build a relationship, and convert them into sales.

  Hockeylockerpock 1

I am good at acquiring customers I believe, the issue I will have is closing them out. I need to work on my personal skills along with how to actually convert them from a potential client to an actual client. Thanks!

JustMarketingTTV 1

The better job you do with your marketing, the easy it is to close clients.

Piccoleti 1

If I've read correctly your site's almost done. Before getting into any legal/account stuffs, you should identify how different you're compared to the countless other agencies out there meaning what's your added value when it comes to solve issues? I've worked for numerous digital agencies and they all boast about how they can do XYZ but often, clients don't care much about all those fancy acronyms. They just want to know if you can fix problems and how. Going niche could also save your time/energy.

  Hockeylockerpock 1

I understand how acquiring customers and proving to them I am different is difficult. I have considered a number of things, including giving them a very good deal for the first month or so, if they enjoy the service and would like to continue then ramp things up a little bit and so on. I know I need to prove myself first, so I do not expect to make 100k in a month, I know I need to work for less and deliver good work, build that portfolio+case studies then ramp up. I plan to attract small businesses in my town and hope to start from there, I will directly reach out to them too.

Black_Magic100 2

I'm sorry but I disagree with this.

You know how many small businesses don't even have their Google my business setup... The answer is A LOT. Most small businesses don't actively pursue digital marketing and most large agencies don't pursue small businesses.

IMO it is rather easy to sell to a small business that is financially in a good place. Just tell them how you can help.. start with something concrete like setting up a solid website or their Google my business and then sell them on pay per click.

Piccoleti 1

So that'd be targeting the SME business niche then :)

Gettothevan 2

This, a lot of businesses rely on local clients and don’t even have GMB set up. Then you can stair step it, GMB > Local SEO > Website Optimization/design

Black_Magic100 2

Yep agree.. start with the basics and charge a recurring fee. Stat doing ads for free and make am agreement that if they are profitable they will pay you back. If they refuse to pay stop running the ads.. simple as that

M-kopy 1

Hiring a Freelance Sales Funnel Copywriter...
Most Agencies outsource most of this to different freelancers and never get consistent copy written.

  Hockeylockerpock 1

So hire the same one so it is fluent, thanks.