Digital agency getting bigger clients

by dionrussell. Posted on Sep 13, 2020    2    7


Hello,

I've created a digital agency but mostly i get small clients for quick websites and charge them so little because they're so small businesses.

How can I get bigger clients (e.g. bigger businesses or organisations)?
How can I reach them to recreate/build their websites?

Thanks,

Dion


Comments

tomhalejr

If this is truly something that you are skilled at, shouldn't you already know the answer to that question?

part-three

Do exactly what you're doing now, except target bigger companies. Or am I missing something here?

  dionrussell 1

They usually come via Google Ads -- don't really come like that :/

jaspersales 2

Get a list of businesses you would like to target. Find the owners or decision maker (depending how big). Call them with the aim to meet face to face. When in the meeting go through their website and marketing and try to show were you can help. If you can help, great explain how in the meeting. If he/she is keen to hear what you have to say further after the meeting then create a nice proposal and send it to them.

Be prepared and actually know what you are talking about, small business owners don’t know much about digital marketing but the bigger companies usually do. You’ll need to make sure you are coming across as an expert and can actually help. If you come across or sound like a amateur then the chances of them dealing with you are slim.

Also had seen your comment about your clients coming from Google AdWords, the chances of big clients coming from Google AdWords is low. A big company will usually deal with a company that approached them or a company that someone they know has referred them to.

lacadasical 3

Close your eyes and imagine you’re in the back of a Rolls Royce. What does it look like? What does it feel like?

Now close your eyes again and imagine you’re in the back of a Honda Civic.

How do those experiences differ?

If you had the resources and were in the market for a new car, would you buy the Honda? Probably not, they don’t offer that tailored, premium experience that RR does.

Now look at your website. Does your portfolio have the type work that large companies are looking for? What about your website’s aesthetic? Does everything sounds like it was professionally written? Was it written for small businesses or larger businesses?

It is likely these large clients saw your website and didn’t reach out because you give off that Honda vibe.

  dionrussell 1

thanks for the comment and it's really interesting!

how can I reach out to bigger clients if I have a great digital agency website and valuable clients list?

lacadasical 2

You’re not going to be able to just call them and offer your services. You can utilize a referral program to incentivize your current clients to help spread the word. You can also do some networking.