If someone was running a services company (B2C) and was interested in running marketing campaigns for it... Where there wasn't a niche per se but there was a need for these services writ large....
Does it make sense for this online business (which has a distributed team).... To begin the marketing campaign localized in one metropolitan area, city, county, etc.? Kind of own/dominate that area and then move on to adjacent areas? Or does it make more sense to cast a wider net and see what you can get based on other targeting criteria?
For example, if I ran a tax prep company or similar type of service with no physical location...should I still start targeting local with things such as google ads, etc. or cast a wider net to anyone in the country and try to get as many clients as possible that way?