Hi everyone, hope y’all are doing well.
I am thinking about launching strictly a natural anti dandruff DTC brand online. This would be an amazing product that actually works. Customer experience would be huge and I have a lot of ideas on how to make it great. There would be a single purchase option and a subscribe and save option for the products. I feel like this space has room for disruption with proper marketing. I also have a bunch of different up sell ideas to increase customer value. I was only able to find one DTC brand online doing this which only launched 3 months ago. What do y’all think?
Who do you think would be a good target audience? I was thinking 18-35 year olds male and female. Any interesting marketing strategy thoughts? I have some cool ideas for affiliate marketing once I get the basics done.
Any feedback and advice is appreciated? Thanks.