maybeiamonreddit. Posted on Sep 09, 2020
Basically the title. I'm reading a lot of bad experiences, but am wondering if there are any with good experiences?
I'd have to say my experience started well and went sour. They brought a ton of sales with a huge influx of cash. We launched and had $30k in the bank by month 1. Instead of reinvesting this new capital into marketing strategies, groupon became our go-to strategy for sales. They dry up, and if you lower your price by a tiny bit, it'll spike back up. We kept dropping the price until we couldn't anymore, and then closed the business.
My advice is:
Groupon will buy your keywords.. just an FYI. They will literally tell you that they are doing this... So people who are looking for your business will search for it with the intent to buy, see groupon, and then go buy your service from them.
One time I used it and it was a complete nightmare. The other time was not a lot of business but a generally positive experience. It really depends on your business.
You really need to be good at building, nurturing and growing your email list to get the best out of a Groupon deal. Most businesses use Groupon as a last ditch effect when they don’t understand marketing, then they wind up losing so much money and nothing to show for it.
I am a digital marketer. There are many ways to get new customers and keep them coming back for a fraction of the money you’d give to Groupon. Feel free to DM me if you’d like a 30-minute quick brainstorm session, no fee, no obligations. At ghe very least, you’ll walk away with some ideas you can try instead of going the Groupon route.
Cheapskate leads, sometimes recurring customers but mostly one time cheapskates. My experience.