My Co-Founder and I decided to start an Eldercare business based on how covid impacted our grandparents who lived alone. We aim to make healthcare more accessible and assist them in day-to-day activities to promote independent living.
Based on our research (both through the internet and speaking to people) we have managed to identify areas where there might be gaps in the current services IN GENERAL.
However, we dont know how to launch in the market we are targeting - mainly due to not being able to go out and meet people due to covid. Based on our demographic research we know there are many elders living alone who have a high paying capacity.
We have managed to schedule one-on-one meetings with geraitric focused physicians to get a deeper understanding but we are struggling with the kind of questions we should be asking apart from the usual -what are the problems and what do you suggest can fix them. Basically how do we pitch our idea in a way that the physician is interested and the discussion is fruitful.
We feel very lost because of the current circumstances - any suggestions/advice on how to proceed or what else we can do would be extremely helpful! Thanks in advance.