I have a project that allows scaling, solve a problem and is design for B-to-B channel. But I'm still struggling with some things in my business plan.
- How to reach HR directors of midsized companies ? Should I cold call and ask to speak to have an appointment ? Or send them a flyer or a request throught paper mail.
- What mark-up should I apply on the product I am selling ? Since I am not forecasting the future cost of scaling what would be a safe marging of markup ?
- There is one competitor, which is huge, but who is barely making any efforts to grow in my country, basically so far they rely on their investors to bankroll them, and I can't compete on pure price, should I ever mention it if I am pitching to investors ?