I am finishing up my 4th season and I'm stuck as a 1 man pressure washing team averaging about $70k per year in revenue and around $36k after taxes/expenses. I really want to try to scale up but haven't been able to find a secret sauce to generate more bisiness to justify buying more equipment and bringing on help. I've tried fliers, cold calls/emails, yard signs and discounts for referrals, thank you cards, etc. I'm currently paying about $200 per month in Google Ads but my website doesn't convert page views super well. I was thinking of hiring someone to get my online stuff straight but I just cant justify spending a few grand without knowing if it will even help. It seems like so many service businesses hardly have a online presence and are crushing it.
It could be that my online presence isn't the problem at all. I'm open to suggestions for getting out of this rut I seem to be stuck in.