How do I go about starting this business?

by Bvbelle. Posted on Sep 11, 2020    1    4

I posted a TikTok a couple days ago of me making a custom doll to look like me (Coraline-style) to my 20-follower account & it went viral overnight. I now have 21k followers & 3 million views and have a ton of people asking me to start selling them. I’m kind of freaking out because this is something I’d love to do but I have no idea where to start. I’m worried that if I take too long people will lose interest.

I’m planning on setting up an Etsy and selling them in different sizes but I don’t know how I would price them fairly - the first doll I made took about 4 days of work but I was experimenting so it’s hard to know how long it would take now that I know what I’m doing a bit more before making a commission. Similar ones are selling from between $40-300 so I don’t know where mine falls. How would I go about figuring this out? Since there seems to be quite a high demand, I don’t know who to start with as I don’t want to be over run (I don’t have too much free time atm).

If anyone has any advice I’d be really grateful as I’m on my own here!



cotnerpro 1

Check us out at I would love to help you with your new business. Good luck!

AppleTreeShadow 1

Get the orders in NOW!

Offer custom made dolls based on a photo of them and get them to prepay.

Find your price point by offering different people different prices till you get the demand you want without selling yourself short.

Figure out costs including labor, decide on a minimal attainable margin you want say 40% and mark up your costs appropriately.

Henry8382 2

The first thing you need to do (right now!) is capture the leads: Allow your followers and viewers to enter their mail (mailchimp or something similar) and figure out the rest later. You are absolutely correct, you only have a very short timeframe, virality is like water running through your hands

101Cipher010 2

I think the first thing you need to do is figure out the cost of materials required in bulk and then time to manufacture per doll, the rest comes after that