(Not USA) Long story short, the brewery market is hot in my country right now, but only has 3-4 big players in it. I have a good spin on a beer brewing that is popular in other countries, but not here yet.
What I do have is good amount of funding ($200k plus I know people to provide further funding if it does well).
What I don't have is the knowledge on how to get the ball rolling. I've hired a research team on upwork to do market research and find all the answers for me, but I thought I'd ask here too.
I know the basics - How to brew and recipes - setup company and get licenses, discuss and contract a brewer - finalize product - find distribution companies to local stores (this is my field, I own stores currently) and marketing. I know I should ideally make a small batch and try to get a local bar to start carrying and it build organically like that.
I guess, I'm just lost on how to activate all this. I've never done a start up before. I buy established stores and operate them currently, but never started one from ground up. I'm just trying to get insight on how other people do it? Are there any books or articles that give good insight on the process? Any tips or suggestions would be appreciated!