Imagine I have an affordable product priced at say $8.99 and my cost is 2.99 that’s still just a 2.34x mark-up and only 6 per product. How is it even possible for a small business to generate profit? How are people doing it? Yes I’m aware it takes times to build revenue and generate profitability, but HOW are they doing it? Specially when in the world today expenses specially digital ads and influencers and other digital marketing costs are so high! How do small or big companies make profits despite incurring such high costs and high competition in practically every industry? Not to mention so many other costs exist whether you sell online or offline - such as transaction fees, logistics, commissions, distribution fees, etc etc etc etc). Most people say volume is the key but how do you generate volume if you don’t put in money into producing and marketing those higher quantities which then pushes back the timeline of profitability? Also when you spend so much money to achieve volumes, don’t you spend time just playing catch up instead of generating profits?