I was wondering how to name a business properly?
▪︎It's physical goods, and by that I mean repair of sports equipment (Ice hockey specific atm, but can/will scale in the future).
▪︎New hockey equipment will also be sold in the future. Can scale into other sports as well.
▪︎Marketing will be local and nationwide (Sweden). Internationally only if it does well enough in Sweden (wrong mindset here?).
My own takeaways:
▪︎Repair of equipment will be my number one product, and will be for the first years.
▪︎Will be "easy" to scale into golf and floorball for example, as it goes hand-in-hand interest-wise for the typical hockey player. And that integration of those sports might come sooner than later.
▪︎If I go hockey-specific in the name branding it's harder/impossible to scale into other sports.
But at the same time, if I go sport-generic-branding it might be harder to market if I only will be doing repairs in the beginning (first few years if all goes well).
▪︎Will I pick a Swedish name for the purpose of only being present here, or an "international name" for easier scale in the future?
▪︎Website will be in both Swedish and English.
Sorry for the long post, any input you may have will be much helpful.