How to segments and target your customers ?

by skumati99. Posted on Sep 11, 2020    0    3


Look for customers with similar characteristics. This helps you categorize them and ultimately market more effectively. Here are some of the ways to consider segmenting your customers.

1- Demographic

  • Age
  • Gender
  • Income
  • Language
  • Education
  • Employer or job

2- Psychographic

  • Personality traits
  • Values & beliefs
  • Attitudes & priorities
  • Interests
  • Lifestyles
  • Influences & motivations

3- Behavior

  • Purchasing habits
  • Spending habits
  • Usage habits
  • Brand interactions
  • Use of technology
  • State of change

4- Geographic

  • ZIP code
  • City
  • Country
  • Community
  • Climate
  • Urban or rural

Comments

CCC_PLLC

Why do all the non-footsie ooga booga characters like Seth, Urien and Abigail have longer c.MK’s that lead into more damage than Ryu

AnonJian 1

This is the problem of the data processing age: The information age never happened.

Before you all go sequencing each customer's DNA for no other reason than 'big data' let's try something more usable.

Consumers Aren't Customers it'll be hard enough just grasping these two ... don't make your head explode with more.

xmarketladyx 3

Just see that slide in class today did we?