How would I go about selling Legal Leads?

by matthewesp. Posted on Sep 11, 2020    0    3


About a month ago, I made a mock up website for a Chicagoland Personal Injury Law Firm, to showcase in my portfolio for a prospect a while back. This included Domain and Hosting. I used this site to test out SEO and Backlink Building.

I forgot about the website for a while until 3 days ago when I checked the emails for the websites. I noticed that the website was actually generating leads. Around 10-15 hot leads a day.

When I checked the Google Search Console. I noticed it was at the 4th-5th spot on most niche keywords for Chicago.

Is there any way to sell these leads, are they valuable? Or the possibility to sell the website?

I understand 12 leads a day can mean \~360 leads a month and closing atleast 10 of those leads could be serious profit, and these are hot leads so the closing rate would be higher than the 2-3% standard..

I'd love to get any opinions on anyone else who buys/sells hot leads?


Comments

Millionaire_ 1

Hot legal leads could go for $10 - $100 per lead. You're sitting on a goldmine if you can get the right lead buyers.

hawaiianryanree 1

Yep. Sellable. Most likely scenario would be that your offered a "compensation" based KPI.

Give me x leads, whichever I close, ill pay for.

NEGATIVE. law firms run HUGE BUDGETS for ppc / seo, especially in Chicago. I see Personal Injury as being a competitive keyword, so as long as those leads aren't trash, you can sell them for good money.

I dont know the typical cost per qualified lead for that industry, but it should be around $50, I would imagine.

If out of those 10-15 daily leads, lets say 40% are qualified / meet the right criteria for the prospective buyer (of the leads).

Lets say, out of the maths you suggested, out of 360 leads, 40%, were qualified. thats 144 QL's.

Lets say you dump them at a bargain price. $10 / lead.

Thats still $1,440 dollars clean coming to your doorstep every month for something you didnt even plan :D

And $10, Is a STEAL, in my opinion.

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To close a deal liek this, you simply need to speak with a prospective client and ask.

What does a qualified lead look like to you, and how can I classify the inbound leads im getting to fit to your CRM / SQL (sales qualified lead) criteria?

Would you be interested in also, buying the MQL's (Marketing Qualified leads), for say $2 / lead? (they may not be as promising, but still can be nurtured with content / follow ups to turn it into an SQL, or even a sale)

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If they know what they are doing, they'll come back with something like:

- Demographic fits:

- Type of sales factors: (is it urgent, they have a court date, or industry specific characteristics of that lead, which are very valuable to them)

- Communication style / indicators of high quality prospects:

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As well as a few other quantifiable / black and white factors that you can "rate" your leads.

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But just keep in mind. Your goal is longevity. Its possible all 15 of you daily leads are trash.

And after 1 month, they close 0.

And another, 0.

Then they'll stop.

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So, before I do anything. Id actually work closely with a law firm. Give them 50 leads for free.

And get feedback on the quality.

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This is an easy way to 1) correctly price your leads. 2) get potential prospects.

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Right now you have a surplus of leads, that literally devalue EVERY DAY.

So they are being wasted.

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Good problem to have though :)

mondaysbest 1

Yes you can definitely sell those leads. You could sell them to an affiliate marketing firm that will resell them to a law firm, but you could also just reach out to some law firms directly and make a deal