"I made millions, here's how" says the ad copy

by alixanderthegreat. Posted on Sep 09, 2020    0    12

Hey all,

You might have seen those ads that make the claim that there is a simple system to making millions. Follow these steps and you're on your way to making millions too.

I just wanted to reach out today and ask, have you done it? Have you made an info product, wrote great copy with a compelling story, advertised your website, and now you are taking in the dough?

I see so many ads that make it seem like all it takes is following the steps, and I feel like this is something I need to do my self. Have you done it? Does it work? Can I really change my life making a 20 page pdf and advertise it online?

Regards, Alixander


AnonJian 2

Funny how the people who keep posting these never, say, find any free article or series of articles or some blog. Or even do the simplest check of the guru to see if there's a blog.

I know. The search engines conspire against you. Your dog ate your scrollbar.

The steps are in any number of free articles. I've even gone to the blog of one of the more famous gurus and found what some stupid person was whining about not being there.

The posts about business problems here are not missing some secret step, are not deprived of any special business ingredient, have no lack of freely available steps. And of course there are some popular business books costing little and summarized much.

The dumb bastards can't follow the instructions. They do not have business level failure. They fail at the student homework skills an eight grader brings to a book report assignment.

Want some magical tip: Don't Fail the Eighth Grade.

People will buy these products despite the warnings. They can't help it -- they seek a secret which gets them out of work -- out of thought. They can't even perform a successful search query yet have the audacity to think they could run a successful business.

They are courses. Not magic.

  alixanderthegreat 1

You are cynical.

That's what I appreciates about you.

SheddingCorporate 2

Many of the so-called “gurus” make their millions by selling courses. Some are pure scam. That said, it doesn’t mean there aren’t some that provide great value. ClickFunnels, for example, is held up as being super high pressure, but that SAAS truly has created many millionaires. Seth Godin will teach you how to look at marketing as a service rather than a pure profit play.

The challenge is that a lot of people don’t really set themselves a goal and work to make it happen. Do you need a course? Maybe. Maybe not. A course can only help you along a path you’ve already chosen, it cannot create a goal for you. Once you have a goal and a clear and compelling reason to achieve that goal, it will pull you forward, course or no course.

Get clear on what you want to achieve. Then think, read, talk to people who’ve achieved that goal before you, and learn from them ... they will be the best teachers for you.

ETA: in case I wasn’t clear: there is no magic bullet, no easy shortcut to millions. Whatever business you do, chances are, you’ll need to learn new skills and work your butt off. There are people who are still making millions from old school businesses like brick and mortar stores, traditional services.

  alixanderthegreat 1

Thank you for the sobering reminder.

Younglingfeynman 2

No. There’s not a single example of these being legitimate companies.

This might seem like me being cynical, I’m not, it’s the truth.

How these things work is by preying on gullible well-intentioned people that want to believe, like yourself.

Fortunately, you’re already somewhat skeptical, which is why you’re asking here.

All these people like Tai Lopez, Tony Robbins, Russel Whatshisname (clickfunnels), Brendon Burchard, etc. They promise you the moon for $1997 or $997, then when you inevitably fail it’s cuz you didn’t try hard enough.

If these people actually gave a shit they’d do follow up studies to determine the success % of their students.

These people have also never succeeded at building a real business before starting their scamming career. This is their biz model. They start by lying about their success, then get rich by duping poor souls, and then (sometimes) build a legitimate business.

So TLDR: these things never, never, never, ever work. Even if they would (which they don’t), the fierce competition would melt away profit before you could say Anti-Network Effects. Speaking of those, read this essay of mine:


I’m an entrepreneurial scientist at Youngling & Feynman. If you’re interested about learning how business really works instead of hypey garbage, start devouring our free material.

  alixanderthegreat 2

Great article.

Really got me thinking about the implicit pragmatism (look for inefficient business relationships, these will be the most innovative).

In return for sharing a thoughtful article, I wanted to bring to your attention to the two typos that distracted me while reading. You are a great writer, please update your post to reflect your strength as an writer.

"consumers will just by [do you mean buy?] from the competition"

"that most creative [you need a noun here] you see online"

Thank you, and have a great day.

Younglingfeynman 1

Yeah that’s exactly what you wanna do.

There’s this Professor that does difficult research and his advice is always: ‘Make sure you work on things that are neglected.’

If you were to get hit by a bus and one of a million people creates your thingy 5m later, it’s not good.

That’s why starting GymShark way back when was good but trying to start an equivalent business now is not good.

The easiest way to do that practically speaking is to solve your own problems. That implies that no one has solved it or no one has solved it sufficiently or they’ve marketed their solution poorly.

Thanks for the spell checks! I’ll fix it.

The latter (creative) is a noun, it refers to marketing campaigns, ads, written copy etc. Not 100% sure if that’s true in the dictionary but that’s how it’s used in my industry at least. (E.g. The main issue that company has is, while their tech is great, their creative is severely lacking.)

  alixanderthegreat 2

Thank you for the awesome feedback, I will keep this in mind moving forward in my own business life. I appreciate you putting time into your post and your reply.

I had a feeling that's what you meant, and so in that context, would you say "creatives" implying more than one, or "creative assets" delineating what they are and not who they are? Just some thoughts.

Younglingfeynman 1

My pleasure!

Usually creative is used to indicate both singular and plural.

So it can refer to a single piece of copy (written text), or to all the different things I previously mentioned.

  alixanderthegreat 2

I'll check it out.

calemedia 3

1000% all scams if you had a method to make millions you wouldn’t saturate the market by selling your hard work for $100 or even $1000

  alixanderthegreat 1

Thank you for letting me know.