I'm optimistically hoping that someone on this sub has worked on something similar. I own a post-production studio. It started small but now has 78 million subs and 4+ billion views across it's 80+ creators. Some of our creators have cultish followings and are the biggest on their respective continents. The cash flows are incredible as I operate on a 60% profit margin and when dealing with big clients, it's more risk management than video production.
Recently my developers created a fully functioning e-com t-shirt store and my top designers have been contributing to it. It looks phenomenal like everything else the studio produces.
How do I convince my creators to plug my e-com store while giving up the least equity? How do I track what sales each deal brings?
A little about me. I can sell sand to Arabs so no matter how ridiculously outrageous the plan is, my clients will hear me out. I have a data science specialization with a background in Finance/Math. Everyone who works for me is incredibly talented with serious work ethic which is really hard to find in the creative field.
How do I use my resources to give my clients more and get more in return?