We have been profitable and bootstrapped for 3-4 years successfully and never done any outside sales or marketing... and so we've hit a point where I feel that we have proven that we have a service that works. I now see the possibility to grow the business and find more clients.
We are about 3 days out from signing a contract with a monthly, recurring, marketing spend and it's bigger than I would've imagined.. and the runways on marketing need to be considered to find your pipeline and get traction.... so I really want to see it through.
And emotionally I keep fighting back the 'what if the work dries up what if we spent more than we should what if we should've saved the money' anxiety around all of it.
How did you find peace with this stage of your business?