My girlfriend has decided to start her own keto food blog, and has been pouring her soul into making it work. It's been 3 months since it's inception, and as of this point she has made 39 posts and has had a total of \~900 users.
I'm really proud of her efforts, she's a teacher and now plans to manage teaching during the day, and making recipes & blogging whenever else she can.
As I'm somewhat versed in web development, I've tried my best help out, by making the site as easy to use as possible, as enticing as possible, and by checking all the right boxes I can identify, though honestly would really appreciate any insight / feedback that would help increase her users.
Things We're Doing:
SEO - She identifies low hanging long tail keywords (10-100 searches / Low competition in Google Keyword Planner), and uses it as the basis for her posts, though with how competitive / saturated this space is, we've only seen about 6 clicks from google over this 3 month timespan (may be attributed to the google's sand box period).
Stunning Pictures - She does her best to take good pictures of the food - I'll admit sometimes I make this difficult by eating the food pre photo shoot. But please note, I risk my life to do so.
Bilingual - Her first language is Spanish, so she's been making English and Spanish posts for each of her recipes
Instagram, Pinterest, Facebook - She posts on instagram religiously, somewhat on pinterest & facebook. We've gained most of our users from these posts - as google isn't really bringing in users. No paid advertisement was utilized thus far.
Newsletter - She created a PDF with helpful information and asks users for their email for more freebies and content updates. We only have a couple subscribers thus far.
Accessible Internal Linking - Users see new content on the top navigation when scrolling up, potentially compelling them to click
Things I Think We Should Do Next:
Keep making content - Content is King, right? The only thing that worries me is that Google isn't really pushing our content as much as I had hoped. Though also thinking about the following (below)
Guest Posting / Collaborations - She doesn't really have any backlinks, while other sites seem to have a ton of it
Putting Newsletter Signup In Accessible Place - leading to more newsletter signups
Wait on Incorporating More Ads - basis is we should focus on gathering a crowd before diving into this
Other / Different Things We Should Do Next?
Her dream is to be able to make this work as a business, even if it amounts to half of her current revenue. I'm doing my best to help her though would really appreciate any advice.
Here's a link to her site - https://www.moresweetthansalty.com/
Thank for reading this far :)