To make it short.. had a friend create a logo for a small business. She did a great job. The process consisted of:
- one hour-long phone call
- “this or that” feedback (she sent over 2-3 brand boards a few different times to ask which aesthetic we liked the best)
- a logo sheet of various options/ color ways of a similar logo
- final product of a brand board, includes the logo in full-color, one-color, transparent background, a banner type format, a social media badge.
We probably went back and forth via email 6-8 times over a few weeks just narrowing things down and brainstorming etc.
The thing is, this is my best friend, for all of my life. She didn’t want me to pay her- which I refused. I’m a co-founder so it’s not just me she’s helping; this is how I convinced her. But... she definitely won’t tell me a dollar amount or even the “correct” range. She has a graphic design degree and does things like this on occasion but is not currently employed in the field. By advice on payment would be really helpful!