Pop-up Store as a first step to a proof of concept

by ScottyNails86. Posted on Sep 12, 2020    1    4


Hi,

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we are currently developing a product and should be finished by the end of the year. We want to get an investment by a business angel with our finished prototype.

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We would like to use a small part of this money for a 2-day pop-up store to draw local attention to the product, have influencers/press we are already in contact with cover the opening and start a customer database for the actual launch a few months later.

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You can't really answer this in a general way, but is such a pop-up store a legitimate approach for a proof of concept?

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Thanks


Comments

-JoeAnderson 1

What is a "pop-up store"?

  ScottyNails86 2

But nowadays startups use them to test new products or big online shops (like Amazon) use them to test offline sales.

  ScottyNails86 2

Pop-up retail is a retail store (a "pop-up shop") that is opened temporarily to take advantage of a faddish trend or seasonal demand. Demand for products sold in pop-up retail is typically short-lived or related to a particular holiday. Pop-up retail stores are found most often in the apparel and toy industries.

How Pop-Up Retail Works
The term "pop-up" refers to the short-term duration of the retail stores, which "pop up" one day and are gone the next. Halloween costume stores are a common example for October, as are fireworks stores leading up to the fourth of July. Pop-up stores are also beneficial to retailers; in a down market, sellers can take advantage of lower rents and shorter leases if they are looking to generate sales but have a limited amount of inventory. Pop-up stores may appear under short-term leases in abandoned retail spaces, which also provides landlords some reprieve.

-JoeAnderson 1

I see. So like the Halloween store that appears briefly in the mall around that holiday, then disappears again.