[Question] Does it make sense for a small company to ask (advertise) to big companies to utilize/buy their services?

by Sincro96. Posted on Sep 09, 2020    3    11

I'm a complete newbie here. Me and my friends made a small company that provides hosting solutions for customers. Our revenues aren't promising to say the least. My boss told me I should send advertisements via Email to Big companies where he asked me to send it specifically to info@, biz@ or business@ -company.com


The reason we are doing this is we expect having a "dream" offer or partnership with big companies would make our business alive with consistent income. My question is, is this a logical move? Should we be the ones to be seeking partnerships, or expect partnerships to come our way since we are a provider company?


brandontrefonas 1

You should look at Target Account Marketing, and approach big businesses directly. If you're not at a stage to do that, build references and referrals with smaller clients as it's easier to get your foot in the door.

If you are working with automated emailers, those will have lower interactions, but individually emailing high-level people at a big company is not going to be as productive as picking up the phone.

Why are you looking for partnerships? What, specific, gain are you aiming for?

  Sincro96 1

We are looking to make those companies to host their services in our respective datacenter in specific region where it's hard to find a location for it; we want to be exclusive.

Our aim is simply to gain money from prolong renting relationship in a yearly basis.

I have changed my email strategy today and put calender meeting scheduler link in my mails to setup and appoint meeting with those companies. Is this a good move?

brandontrefonas 1

So your business is building datacentres based on specific clients? that sounds very high risk (if a company leaves your datacentre), and why you over Amazon (as an example)?

Meeting links in the email are a great start. Is your marketing team sending your meeting link in their outbound emails too (it's helpful)? What other activities are you engaging in to generate leads?

To answer your initial question, you will be the one seeking partnerships until your business has customers and references.

Do you have a company website?

  Sincro96 2


We are a small team that consists of 5-10 members. I use calendly.com to supply link to companies which allow them to appoint appropriate meeting time which then I get notified in my email (this's my idea)

We're pretty much a legal company with legit services. We target game studios and developers that host game servers in their games from different server providers, and we want to be part of the job.

Partnership with those game studios would mean consistent income from since they would be willing to rent from us for at least few months or even years. That's why we want to go for something big. But our only problem is we never once been successful/able to approach any gaming studio/developers with at least a reply.

brandontrefonas 1

Calendly is solid, Hubspot (CRM) also has it's own meeting links and provides CRM functionality (great service if you're just getting started).

I would recommend targetting small gaming studios rather than large ones. No large business will put essential services on an untested, small company. It doesn't happen, and I've seen companies lose millions trying to make this work. Small companies can take more risk, target the independent studios like Steam Greenlight, etc.

Also, I work with businesses to get them off of the ground and get this stuff set up. If you're looking to revise your outreach programme, I can help.

Interesting side note; there's a popular game called Path of Exile that used a web-trading site called poe.trade, which I just found interesting.

  Sincro96 2

Interesting indeed. You seem well informed. So you suggest we should stick to small/indie companies which would make our success levels higher? I always thought about that approach, so thank you for making it more obvious to me. I will talk to my boss and suggest that we should change our strategy a bit, and go for small (medium at best) companies, ans hopefully we can work things more smoothly now.

brandontrefonas 1

Smaller deals tend to be lower value, faster sales-process too. A new business probably wants to recognise revenue quickly, rather than putting all of the hopes/future on a single, larger deal.

If you have more info, feel free to reach out to me through upbox.io and I'm happy to help.

GeeWhillickers 2

I don’t think it makes sense to just sit around expecting partnerships to “come your way”. Why would that ever happen? You’re going to have to market yourself to have a chance of standing out compared to other companies doing the same thing

  Sincro96 1

Are you sure that my boss request is correct and logical from business standpoint? Sending advertisment Emails to companies, but wouldnt it be more effective if I met with the concerned team in an event or a meeting?


Your boss wants you to send what are called "cold emails." It is a common practice. Whether it works are not? I don't know.
To learn more about how to get sales for your business, research B2B lead generation.

GeeWhillickers 1

I think you'll probably have to do both. Attend networking events to introduce yourself and the company to potential clients, and send electronic marketing materials to people as well. If you can get a meeting with a potential customer, that's ideal.