So I opened a mobile automotive repair shop in my area in June of 2019. and due to the COVID pandemic, last year did \~60k we don't operate in Winter ( Maine Business) So we closed in December and planned to open back up in April. Well, that didn't happen due to state lockdown and didn't get to open until August.
Year to date (Last Month) we have done 2500.00 and from what I can gather is we seem to be having issues converting customers this go around. I am generating traffic to both our FB page and Website. Potential customers are looking at our FB page or FB Ad, go to our webpage look around and then leave.
We operate out of a 8.5 wide x 20 deep x 13 tall car hauler that was converted into a mobile automotive bay with all the shop tools and equipment necessary to perform your typical automotive repairs.
The typical labor rate in my market is $115/hr Indie - $130/hr Dealer.
We charge 84.99/hr as the Regular Rate | 64.99 Discounted Rate for Veterans, College Students / Large sized businesses we have partnered with to offer our services as a fringe benefit to their employee's. Our Fleet Rate is 44.99/hr and has several businesses that have us do their maintenance.
Parts are Net 30 and Marked up using the following formula.
Retail = Cost * 1.33 for Regular Rate
Retail = Cost * 1.22 for Discounted Rate
Retail = Cost * 1.11 for FleetRate
Shop supplies are $10 applied to every order.
My Operational Costs are 8.78/hr of operation or just under 80.00/day. (Breakeven Point = 1920/mo)
Example: if a brake job is listed in the labor manual as 1hr and you are charged the regular labor rate. Pads & Rotors cost the shop 200 to order and a 10$ shop supply fee is added to the order along with a 5.5% sales tax on the parts.
280.63 in Parts (Including Tax)
84.99 in Labor
10.00 in Shop Supplies
Total 375.62 for the Repair. The same repair at a different shop in town would cost around 425.
Savings of 50.62$ for that particular job.
All of our Technicians are Experienced ASE Master Level Tech's with Chrysler FCA Level 2 Cert along with a Maine State Inspection Cert. We are Licensed, Insured. All of our work is guaranteed for 1 year -12k miles.
Our USP / Competitive Advantage is
With the bigger shops, you cant supply your own parts.
Lowest Labor Rate within 30mi
We come to your home, school, or office and perform the repairs in your parking spot, That way you don't have to take time out of work or waste your lunch break sitting in a waiting room.
Only ASE Certified Technicians are employed.
All Work is backed by a 1-year 12k warranty.
We Compete on price and convenience. I know that the other shops cannot support our prices as last year they stopped taking our quotes as a price match. ( How we ended up getting most of their customers at the time.)
What can I do at this point, our shop management system sends a CT a message based on service intervals when to come back in.
I'm starting to think that because we were mobile and could not operate during the lockdown that all the traction we gained was lost to the other auto shops in the area that were brick and mortar and allowed to stay open.
Website is www.davesdiagnostics.com