If I were an investor in Tinder, I'd be highly sceptical of any, or all of their advertiser traffic stats.
I find it hard to believe that a multi billion dollar app, can't find a better way to serve ads to its users.
I typically fire through 50-100 profiles a day and every single time I'll accidentally click and open at least 2 or 3 of their ads. It puts me on the verge of frenzy.
The placement of these ads is intentional of course , so they can juice up their numbers and 'wow' their advertisers with claims of a billion impressions per week or month, whatever b.s. they try and sell them on.
It drives me crazy that this shit actually works for them and as long as they keep those numbers pumped up, the ad revenue and investment keeps flowing.
I would bet my house that less than 5% of their total clicks are genuine. Hell, it's probably less than 0.5%! Why are we all trying to build value-driven businesses when the real way to get that pot of gold is to build out a platform, stuff it with bots, fake your traffic, take a piss-weak stab at monetizing your userbase (Want more super-likes anyone?) and sell a stake in your newly minted unicorn. Fuck them.
As an aside, I'm aware that this is common practice (Looking at you Flippa ) but still, there surely has to be a better way? Maybe not.
Source: Bitter Marketing Bod.