I/we have a product that we want to bring to market in the near future. I reached out to a potential person/company (Company A) that was in marketing to feel them out. I initially told them about our product, how it was in development, and we wanted to see how the market was for this particular. We wanted Company A to do some market research for the product.
The next day, Company A emailed their market research process:
- How people are searching for the products when ready to buy
- Appropriate domains to choose that may improve our position in the market
They provided the price or their service, timelines of the service. We really liked the process of this company, liked the communication with the rep, and liked the details included in the market research process. We were really looking forward to this research.
Unfortunately, our initial product hit some production snags. Due to that, we wanted to hold off on this product. I advised the marketing company that are going to change to a different product. They understood.
We asked them to do market research on the new product. They said sure! At this point, we talked about when the first payment would be made. They said they would start immediately, basically. Made the payment week before last. Waited about a week, checked in with the Company A's rep, and was advised the report was complete. I was somewhat taken aback because the research was finished earlier than anticipated. I believe that was conveyed through my email, and I was then told the report would be ready Monday.
While we are waiting, I am wondering what is in this report, as this was done fairly quickly. Finally get the report on Monday. Download the report. I look at the title of the report, and my heart sank. The title read "The Attitude Towards [My Product]". I thought, oh no. Then I thought, maybe it's just a misleading title, and there was going to be relevant information...
The report contained nothing much more than some studies done several years ago, in addition to a lot of fluff talk. For instance, if my product was a car: the first study showed that some people like cars, others buy cars based on safety, filler talk, filler talk,...study 2 (2013) some people don't like to buy cars, some sports guys have trouble with slow cars because...etc.
There was ZERO keyword research, Zero information about how people were searching, Zero information about competitors, and Little effort put into the name of the product and domain.
We were very dissatisfied with the research to say the least. We reached out to the company the next day, asking what research was done on buying habits, keyword searches, competitors, etc. They responded like we were speaking to the wrong company. They were wondering what we were talking about regarding competitors, keywords, etc. In my first response, I provided an example on how keywords and looking up potential gaps in the markets.
Their response was basically I need to pay them more, and give them more time if I want it done correctly. And what I was expecting wasn't in any of our communication. I'm thinking to myself "Am I in the twighlight zone?" I then responded with a screenshot of their market research process (Keywords, How people are searching... etc.) they first sent to me. I requested that information needs to be included in the report. As the information provided to us is pretty useless. There is nothing concrete contained in the report. There is not enough research on the market to even know where to start without throwing money at adwords. The only way they can continue is if they have one helluva copywriter on board. And even with that, this research doesn't even provide the demographics of my target audience.
I am waiting for a response from Company A.