I'm a software developer with a background in the fine arts, so that also includes all aspects of a business that require art and design (logos, pamphlets, video editing, photography, etc.). This allows me to create a company's website, automation, and branding as a one-stop shop. I've had my first few major clients, and I'm ready to get serious - I got my business license at the beginning of this year, and 'm hoping to have my portfolio together by the end of this month and launch my company publicly. Being a software developer means regularly developing new skills, so I'm literally always studying for my 9-5 as well as my business, so I don't have time to really learn marketing.
I have a few ideas for organic marketing, but the dream for me is to pay someone to go out and make my sales/get me sales, while I just do the development, design, and consulting parts. I've considered hiring on-commission sales reps for competitive amounts, but from what I've heard from salespeople, commission alone isn't enough of an incentive. I don't have the budget to hire someone for thousands a month or as a full-time employee...
So here are my questions:
1.) What kind of help do I need to hire here?
2.) What is the benefit of a salesperson versus a marketing specialist?
3.) How do I go about finding/vetting a good one? I want to do so by the mid-point of October, ideally.
4.) I've heard of hiring a marketing specialist on retainer - how much does this usually cost, and when should I expect to see returns?
5.) Do marketers ever accept a percentage of conversions as payment rather than retainer? I'm still willing to pay a retainer if this isn't the case, but I'm just curious, as this would be the ideal situation for me.
Thank you all for your assistance in advance.