Just a little background: I've been a YouTuber for over 5 years, have over 100,000 subs and a pretty loyal core audience of long-time viewers.
I know I could sell some merch, and have played around with designing some t-shirts. I just never launched them because I didn't feel the quality was quite there, and didn't want to be yet another dude on the internet selling lame t-shirts. Plus, the business side of YouTube doesn't interest me much. I prefer staying focused on the content.
But after getting approached by someone who has developed merch for other channels, it caught my attention. It just seems to me that splitting the profits 50 / 50 is giving up a lot of value. Especially since I know very little about their workflow or professionalism. Maybe it only takes a few days for them to get a proper website and some merch set up? Whereas I've been growing and building the brand for 5 years?
On the other hand, maybe that's the wrong way to look at it. Since I'm not making anything right now, it would all be profit... Still, something about the deal feels off to me.
How does it look to you?
If I go forward, what sort of questions should I ask? Thanks!