I just wrapped up watching Tekashis 6ix9ine's latest podcast appearance on Logan pauls channel and couldn't help but hear out the fact that he is being blackballed by major streaming platforms like apple music and Spotify. Essentially this means that they are not promoting his latest record release, at all. This means no presence on major playlists, in-app popups or notifications for subscribers, etc. This is extremely unusual, especially for an artist that puts up his numbers for streams and downloads.
Anyways, my question is from a business perspective why would streaming platforms be so adamant to not promote Tekashi 6ix9ine and elevate his music to do even more? Are they not missing a major opportunity to break records and profit even more off his release with just a little promotion?
Also please try to separate yourself from the fact that you may or may not like his music, Music is very subjective, and whether we like it or not he has a major following.
Let me know if there is a subreddit better fit for this random question.