Starting a Clothing Line

by Lost_in_Space81. Posted on Sep 12, 2020    0    4

Hello, my friend is starting to start his own clothing brand and has asked me to help him. So far he has made designed plenty of (shirts, hoodies, masks and hats)to start off with, a website and we started taking photos of the clothing. The reason I am on here is to get help and a better understanding of the financial aspect of running a business.

  1. How did you start your business?
  2. What moves did you have to make in order to get your company off the ground?
  3. What is something you wish you knew before starting?

I want my friend to succeed, that's all that matters. I want him to be able to understand everything he needs to know in order to achieve his goals, I thank you to anyone who takes the time to read and respond to this. Your input helps us no matter how big or small the advice is.

P.S. If I'm not asking the right questions please feel free to let me know.



In order for him/her to be successful, you have to CREATE A NEED.

So, every morning, tell your friend, to imagine every day he is in an elevator talking to me, and ask your self one big question:

With 5,000,000,000,000 other clothing designers out there, WHY on this earth, should I EVER buy your friend's clothes? Is his artwork THAT GREAT that I would spend $25 on HIS SHIRT vs some other shirt? Answer, it's probably not.

If his Artwork is like, say M.C. Escher level, one of two things will happen: (1) Someone will steal it and make T-shirts in China and screw him out of it, and (2) Someone rich will make a similar design, get it made in china, and screw him out of it.

So, in the end, all you have is time. The time you have from the second you create a new piece of art, til the time someone steals that piece of art, is the time you have to promote the living crap out of that piece of art. I am guessing it's 2 months if it's that good. Like someone made a hoody with Marvin the Martian on it. Within a few months I saw like 3 crappy knock-offs in Chinatown.

When you get to that point, all your profits are spent on advertising the newest thing, til someone steals it.

Zazenp 1

When was the last time you bought a shirt off of a random website? When was the last time your friend did? If the answer is “never” then think what this means for your business’s chances. What would change that so you would?

So many younger people start these clothing brands because it sounds fun and low risk but they always fail to question whether the market actually wants another clothing brand.

Honestly, the only way for this to work is to get those items into the hands of an influencer and have them promote it.

Shirtman88 1

The biggest mistake I see is people making a simple logo with the brand name and that’s the design of the shirt.

Find a niche... make kick ass designs those people would wear not just the brand name on a tee. Brand name means nothing

tomhalejr 1

Apparel is a brutal, brutal business...

If they are a designer, have they actually sold through pre-orders, etc., any of these designs? Is there any indication that the designs are in demand enough to warrant the huge gamble of buying any inventory?

Getting some basic TM protections in place for the designs is one thing. If someone does knock you off, it sells, and you can prove ownership of the IP, then a settlement/licensing agreement should be a no-brainer for all parties. That gives you some proof of concept and standing as a designer.