I live in relatively small town (50k people) and while there is tons of pizza places and kebab shops, there is not a single Mexican restaurant.
What I want to do is start a small Mexican place that would only serve as a kitchen for delivery. I want to hire a chef, make a menu of approx 10 items and build an ordering website. I would deliver the food myself to cut the costs so there would be just two people working there (I and the chef).
The thing is, I don’t have any experience running a business like this. I would cover the whole marketing aspect but I would need to rely on the chef to do a good job on his side.
I did some numbers and I would need to do at least 10 orders a day (about $15 each, mind you I’m not located in the US) in order to stay afloat and pay the chef. I would not be making any money at this point. I believe this is a very conservative number and I could easily do twice the orders once the business takes on.
People in my circles have casually mentioned (without me asking) that they would enjoy a Mexican food so there is that but I’m also thinking about doing a simple micro site where people can put in their email address to be informed once the restaurant opens.
What do you think about this? Any restaurant owners that started their journey this way? I would love to hear your experience.