No prior experience with toys as a business.
Products in focus:
- Collectible action-figures
- Animals (stuffed)
- Building block toys
- Board games, and
- Science based.
(All in-house design, manufacturing outsourced, no license work)
Target markets: US, EU, UK, India.
Aiming to fill a small part of the void in the market created by negative sentiment for chinese imports and bans.
I know such toys are already available in the market but I am trying to make it a bit more exciting for the kids and also on a premium but very affordable side as price is what matters most to the parents (by my observation).
I know it’s not going to be easy but people really underestimate a child’s ability to persuade their parents.
Will focus on building a decent brand, offering cheaper alternatives to parents and subscription boxes.
Any advice? Thanks.