I’m facing a pivot point in the development of our product. I’ve read lots about using MVPs to validate and test hypothesis about your product. I understand the concept and exercise, but I wanted to hear some real-life examples, as well as any lessons learned. What level of changes did you make, and did it end up producing the results you were looking for?
Our pivot will most likely come in the form of an evolved customer persona (key target demographic) as well as a change in product features. How do you maintain momentum? How do you keep stakeholders involved, especially if the concept has changed dramatically from what it originally was? What would you have done differently?