What makes a brand a brand, and what makes a successful brand? As a Startup, you would want to invest in your brand as soon as possible and iterate along the way.
I know that thinking — let alone talking — about aspects of branding and how to manage a brand identity successfully, can get a little muddy, and remain somewhat superficial. In this article we’re going to go beyond logos, color codes and fonts, and talk about the elements at the core of brand identity, brand success and effective brand management.
Check it out. What makes a brand stand out.
Start writing down what your Startup stands for, what you believe in and what problems you are solving.