What's the best way to approach tech startups to pitch our new creative agency's services?

by Bibliovore75. Posted on Sep 12, 2020    2    10


We want to help pre-seed tech startups succeed by taking care of their creative work. Finding out who they are is relatively easy, but what's the best way to approach them? Are cold emails ever effective? What about LinkedIn messages to whoever's in charge of their marketing?

How do we show that we offer a valuable service without being annoying or getting lost in the flood of unsolicited crap they inevitably have to wade through?


Comments

help-me-grow

I'm interested in your services, we are currently looking for digital marketers and digital artists, I'd like to see a portfolio, email me a link at abormal.creator@gmail.com please

  Bibliovore75

Thank you, I’ve sent you a direct message.

orbit99za 1

Me to, might be interested pm me

  Bibliovore75 1

Thank you. Message duly sent with a very brief overview of what we can do for you.

MaxPast 1

It all really depends on what level of responsibility you take: if you are just offering some paid services without guarantees, you will have hard time selling them.

But, if you offer performance-based services, you will get no shortage of customers. I did that in the past by offering PPC optimization with full guarantee of results, no money paid in advance and I've got something around a dozen customers in an hour after announcing just an idea of that in a local software vendor group.

The only drawback was that it's really hard to survive with this model and I finally failed. Not because of failing to deliver, but because I charged too little (a percentage of their budgets, not even from sales) and because it took too much waiting time for real results.

MsMadMadWorld 1

Either you do a crap-ton of cold outreach (LinkedIn messaging, emails, cold calls and assume you’ll get less than 1% conversion) or you spend time trying to build real connections through people you know or networking events in person (harder these days) or some combination of those things. Relationships really drive business growth. Referrals are key.

flyingwithelephants 2

I think many people would say, reach out to the decision maker, get to know them well, establish a relationship and only after that sell your services. The thing is, this approach could pretty much be a waste of time on both sides. I prefer to know from the start how we can collaborate, why I should spend my time talking to you, what value (visibility but most of all customers and sales) you can bring to my business. Pre-seed startups are short of resources, we wear many different hats, so I need to know immediately if this opportunity is a good use of my time and money. No matter how you contact me, I would consider your offer if it has a brief description supported with numbers.

onedough 2

What type of budget do you work with if you are working with pre-seeded startups?

deepneuralnetwork 5

Well, if I was on the buying end, you’d need to have a really, really clear value prop and track record of demonstrated ROI with client references. Your target market essentially has no money, or almost none. Any expense at the pre-seed point needs to be extremely worth it.

No hand-wavey, feel-good creative BS you see so often from creative agencies. You need to show me that buying your service will 100% make me money, get me more clients, or at the very least, serious qualified leads.

What is your price point right now, what (specific) services do you deliver, and how much value have you delivered to other clients (in $$$) so far?

boostedbono 2

I second this, if you really want to get to them. Make sure they understand what it means for them and what they are missing out if they don't.