I always thought it was sales that would make you or break you but one of my cousins who also owns an automotive store was making like 7X what I was making.
I asked him what he was doing and he has deals with the local auto-sellers to do their mechanical work. So this brought him a ton of volume.
I was also watching TV and noticing the partnerships Amazon was doing left and right. And I began wondering if deal making and Business Development is actually more important than becoming good at cold sales.
I wonder why there is no emphasis on business development and so much emphasis on sales ? Converting 1 or 2 people out of a 100 cold sounds a lot more inefficient than learning how to create an enticing partership/deal with a local auto-dealer that benefits both parties.