Wife owns a successful grooming salon. How do we scale?

by Rhyan1986. Posted on Sep 14, 2020    4    15


My wife owns and operates a very successful dog grooming salon in our city. City population is about 75,000. We are exploring ideas to potentially introduce different revenue streams to the business. We are interested in building in a side brand of leashes and collars, focusing on premium quality. My mother in law currently sews bandanas and my wife up sells with her grooming services.

Any ideas are welcome, we are exploring everything at this point.


Comments

Snydermayne

If you have to ask this question on Reddit, you should probably stick with just the one Salon...

Tiamatisus 1

I see two major opportunities here. If you already have recognizable brand and you do have validated business process.

Option 1

Start a franchise.

Offer your franchise to the near cities with similar or bigger population compared to your city. Include your branding, centralized advertising budgets and campaigns for the whole local area. Teach the entrepreneurs willing to operate under your brand name. Business wise - ask for a one time fee including the learning sessions and the initial setup. After they start operating go for rev-share model (like they owe you 15% of the net profit of the saloon or something relevant).

Option 2

Build an E-commerce store.

You already have a brand and name in your city. You know what your customers want and need. And most of all - you earned their trust and they will be ready to buy from you. You've done the hard work.

Now you can scale via digital channels and grow your revenue. Offer your existing customers products and reach new audience in the local area, then why not in the whole state or country?

Building an E-commerce store is very affordable nowadays and the key challenge is to find potential customers. You already surpassed that. E-commerce store would help you create a nationwide brand and get your revenue to "the sky is the limit".

I personally have a small team of developers, building websites, custom e-commerce solutions, mobile apps and web applications. We've worked with a lot of clients and partners in the past. And I've seen many business owners fail, because they didn't know what their clients actually need. You already solved that problem and if everything in the project is executed with the right expertise your investment could be returned in less than an year.

My estimation for such a kind of e-commerce stores is roughly between 9 000 - 16 000$. If that sounds reasonable for you - go for it and scale the business.

Hope that my advises are helpful.

melodyjoycary 1

You might consider using a print-on-demand site or finding someone local to make t-shirts, mugs, and other merch. I do some stuff on teespring and they offer dog clothes now, so that might be an option. You can design one, order a handful at production cost, and see how they sell.

TopSpeedBrothers 1

In my experience it always worked out best to stick to what works and slowly add to it.
Starting something very new (Onlineshop, YouTube and so on) takes away your Time and Focus from your bread and Butter. selling branded items works well, clients know the brand and trust it or putting the focus on the main business and scaling it (bigger saloon or second saloon).

kippypapa 1

Get your basic ducks in a row. A professional website (can be done with Wix or Wordpress or similar) that is up-to-date! I cannot stress this enough. It must be up-to-date! That means address, phone numbers, email, address, list of services and prices, photos. It's like cleaning your storefront windows - if you don't do it people notice. The vast majority of people nowadays fill find you on the internet. Do this with all your internet platforms like Yelp, Twitter, IG.

You have to balance products and services. Services cost labor, which is expensive. Products, however, mean lower margins, sales and a drain on cash but basically free money since you don't have to put labor costs behind it. What's the optimal mix?

vaibhavgogia 1

If you are looking for ideas without a major capex, here are a few:

  1. Remote grooming DIY tutorials for people who can't come to your store.
  2. Packaged products through e-Commerce.
  3. Sub-contracting at-home grooming service using partners in various cities.
ero_kami 1

isn't IG and youtube the best way to do it ?

just make daily video and photo of your cute clients and post it there .

Walter_Whiteknuckles 1

What services does the salon currently offer?

What kind of money do you make vs your expenses right now?

Why are you interested in scaling the business?

And finally why not do one or two things really really well focus all your attention on those few things verses the potential everything in the kitchen sink approach?

Putrid-Excitement 1

mobile dog nail and hair grooming service could be good.

umyong 1

With brick and mortar in general most people will only travel so far to see you.. have you thought about another location or buying out a competitor to consolidate?

Iaccardi100 1

You scale with more customers. How do you get customers? Advertising and marketing. Scale your advertising and let more people know about your business. You can use flyers, facebook ads, instagram, Google ads, etc. Your goal should be that every pet owner around your business knows there's a great grooming place right next to them

Boarders0 1

Service industry, and products.

Grooming, more clients more groomers, resale your favorite products. Don't push products let them sell themselves. Let your reputation sell your products, so you can focus your time on new clients and hiring well.

Upsells, wholesale order leashes and other potential products. Test them yourself first so that you can verify quality. But to scale, you need someone else making them saving you time.

TL;DR. To scale you need to focus on working on your business no longer in your business.

TwiceCaptain 3

YouTube. Vlog style of everyday dog grooming business. What comes to my mind is Matt Cariker’s Vet Ranch and Rover’s makeover dog grooming.

TabascoWolverine 1

This will expand influence, but is not a revenue stream. It's a new work stream.

Youtube monetization isn't realistic for this business for 1-2 years, and even then it will be pennies compared to the cost/time of content creation.

BizUpPodcast 2

Setup a ecommerce website to sell your items if you haven't already.

Produce content that will drive traffic to the website, as mentioned youtube content, grooming tips and tricks, photos of before and after for every dog and post it everywhere.

Create a mailing list and promote the items. Take time, grow, post daily.

Listen to the BizUp Podcast for inspiration from other business owners and see what they are doing and how they succeeded.

Small ad spend targeting the audience that visits your website.

Engage micro-influencers or ask everyone person who you offer a grooming service if they wouldn't mind posting and tagging your business across their socials with pictures of their dogs and positive reviews.

Patience and consistency.