I’ve been working on a business idea for the last 6 months designed to help small business. For background, my father is a small business owner and I’ve always been amazed at the amount of work it takes to really keep the machine running.
I’ve been working in marketing for about 6 years, and decided earlier this year to work on this business idea on the side. Given the impact covid is having on businesses, I figured this could be the best time to create something that could help them, and hopefully scale this company as well.
The idea - envision a world where a small businesses could reach new individuals in the area they operate in. Have a product you want to push, or a coupon you want to offer? Totally possible! These kinds of messages can be created and delivered to potential customers on social media, through paid social advertising. Business owners can focus on running their business, and this idea brings in new customers in the background.
The issue - what I’m running into now is the need to actually test the idea out by partnering with small businesses to determine overall impact. All of the local companies I’ve connected with don’t really see the vision, and aren’t interested in trying it out (all of this would be free, as I need to get some learnings here). ***Any tips on how to break through the ice?