Why does a big product launch almost always mean a failed product in tech, think products like:
- Airtime (Spent millions in marketing https://youtu.be/fYMRpiRSSaw competing with Chat Roulette and lost)
- Google Glass (Sergey Brin parachuting into Moscone Center)
- Quibi (Currently spending millions, but looks like they will fail)
Then we have the biggest tech products and they never had a launch:
- Vivino (No comparison, but I’m the Founder)
Here is why you should never invest in a big launch. If the product is bad it is a waste of money, if the product is great they will find the product anyway.
Great products release early, listen to their users, and improve. You can’t do that if you do a big launch. A big launch means a finished product. A tech product is never “finished” on the first launch.
Am I wrong? Give me examples that prove the opposite?